Paul Ullrich AG is a Swiss flagship company. As one of the largest retailers of wines and spirits, the third-generation family business now operates so-called "liquid stores" at nine locations in Switzerland, its own winery, private labels and has successfully established five large online stores under various brands. You can imagine the challenges this poses for IT, payment processing and accounting.
So what did it take to win over the Head of IT of such a large retailer? The answer is: genuine omnichannel. With wallee, Paul Ullrich AG is able to standardize the payment processing of all channels and merge them into one system for the first time.
A fleet of PAX A35 wallee checkout-integrated terminals is used in the nine stores. The Shopware plugin from wallee is used for the five large online stores that Paul Ullrich AG operates under different brands. This made it possible to convert the online checkouts to wallee very quickly, integrate them seamlessly into the existing stores and add further payment methods.
Thanks to the modern cloud technology (of all online channels as well as the terminals), all structured transaction data now flows into the wallee portal in real time and can be evaluated, exported or further processed via the API from a central location via the dashboard. Paul Ullrich AG uses SAP within the company. Thanks to the existing integration, all transaction data can be transferred and processes can be automated (accounting, dunning procedures, deliveries or e.g. for cross-channel loyalty programs).
Heaf of IT
The standardization of payment flows and transaction data across all channels enables a wide range of applications. Paul Ullrich AG, for example, automatically transfers the data to SAP, simplifying accounting processes and providing management with clear insights in real time.
More possibilities? With wallee Enhanced Analytics, the data can be enriched with metadata (e.g. weather, purchasing power, regional factors) and thus offer insightful findings for retailers. Cross-channel loyalty programmes are also possible - payment data is tokenized and can be recognized across channels. How many online shoppers also visit the store? What is the true cross-channel frequency of purchases? Do shoppers also use other channels, e.g. vending machines? This and much more is possible with true omnichannel from wallee.
The perfect terminal at the checkout
The PAX A35 wallee is our particularly robust and efficient integrated terminal for use at the checkout. It is the perfect device for the retail sector. The straightforward design is efficient, practical and designed for robust (continuous) use. The large touchscreen in combination with Smart PIN pad with Privacy Shield also enables digital applications (e.g. tax-free applications or vouchers). The A35 offers numerous connections (RS232, Ethernet, USB 2.0) and is compatible with many POS systems. A metal stand is optionally available.
Connecting an online store made easy
With the payment plugins from wallee, you can integrate your modern checkout into your online store with just a few clicks. The installation is easy and you can immediately use your favorite checkout (e.g. payment page or iFrame), access many payment methods and benefit from the connection to the wallee portal. This allows you to process all channels, i.e. transactions at the terminal and from your online store, in just one system. All data has a uniform structure. This facilitates evaluations in the dashboard or the transfer for your accounting. wallee offers many plugins for all major store systems, including WooCommerce, Shopify, Shopware, Drupal, JTL, Magento and many more.
Everything under control, 24/7 from anywhere
With the wallee portal, you have everything under control via the cloud - from anywhere at any time. View transaction reports, configure or activate additional terminals and connect your online store via our plugins. Or use the new dashboard for real-time insights by sales channel, payment method or location. Use the additional functions to automate your processes and accounting or initiate communication with your customers. Register now for free and test the wallee portal.
All channels, just one system
The most exciting use case with wallee? When you sell on different channels! You have a retail store, several online stores, vending machines, charging stations, etc. and want to process all payments in a standardized way... then wallee is the perfect solution. Thanks to modern cloud technology, all payments from different channels converge in the same system. In the wallee portal, you can see all transactions from all these channels in the dashboard. Via data export, API or existing integrations, all data can be transferred to your (accounting) systems and automated.
