Swiss payment professional wallee implements popular local payment method for Bitpanda.
While Bitcoin, Ethereum & Co. reach one all-time high after the next, many small and private investors are wondering how they can obtain cryptocurrencies most easily. The popular payment method PostFinance Pay is now available to Swiss users on the modern investment platform Bitpanda - implemented by Swiss payment professional wallee.
In an eventful last year, cryptocurrencies, above all Bitcoin, have risen from one all-time high to the next. They have long been an asset class in diversified portfolios. While media interest is increasing, many private and retail investors are looking to enter the market for the first time or expand their positions. With platforms such as Bitpanda, the European market leader, investing in cryptocurrencies, but also in shares, ETFs and precious metals, is very easy. It is even easier if you can also pay using familiar payment methods.
Local payment methods guarantee success in the Swiss market
While many international platforms generally offer payments by credit card or bank transfer, local payment methods are popular with locals and therefore facilitate market access. In Switzerland, for example, this includes the popular payment method PostFinance Pay. PostFinance Pay offers simple and secure e-commerce payments for Swiss customers. Providers gain access to over one million users with this app-based payment method.
wallee implements PostFinance Pay for Bitpanda
The investment platform Bitpanda also saw this potential as an opportunity and commissioned the payment professional wallee from Winterthur to provide the PostFinance Pay payment method. After a few months, including adjustments for MiCAR compatibility, the payment method was rolled out on Bitpanda. Swiss customers can now use the payment method they are familiar with to invest in ETFs, shares and, above all, cryptocurrencies.
Martin Beranek, Commercial Director CH+AT Bitpanda, says: "We are delighted to be able to offer our customers in Switzerland a local payment method with the implementation of PostFinance Pay. The use of familiar payment methods is a decisive factor in ensuring that investments in ETFs or cryptocurrencies, for example, can be made with as few barriers as possible. The fast and uncomplicated implementation by the Wallee Group therefore not only opens up a high additional customer potential for us, but also offers customers the greatest possible convenience when investing in assets."
Henrik Meierhoff, Head of International Business Development at Wallee Group AG, says: "The example of Bitpanda reflects our aspiration as a payment professional from Switzerland to be the first point of contact for Swiss payment methods and all payment-related topics for the Swiss market. We are proud to be recognized as such an expert by large international platforms and to have been approached by Bitpanda. In this respect, we are particularly pleased that we were able to realize the implementation extremely quickly and easily in coordination with PostFinance and Bitpanda."
PostFinance Pay is already available on Bitpanda as a payment method for Swiss francs. Customers from Switzerland can use this payment method for their investments. More information can be found at: https://www.bitpanda.com/de/limits
wallee is your #homeofpayments. Modern payment processing based on an intelligent cloud solution across all channels: In e-commerce, in-store and mobile with the wallee terminals or via vending machines. With wallee, all payment flows come together on one platform and can be easily managed and seamlessly integrated into your systems. The possibilities of the wallee omnichannel cloud solution in combination with the latest generation of app-enabled terminals offer numerous advantages. You can find out more about this and wallee at wallee.com
Bitpanda was founded in Vienna in 2014 and is the leading European crypto platform. With a selection of over 2,800 digital assets, including more than 500 crypto assets as well as numerous stocks*, ETFs*, precious metals and commodities, the Austrian fintech unicorn offers one of the most comprehensive investment offerings. More than 6 million users and dozens of banks and other financial institutions already trust the multi-asset investment platform. Bitpanda is licensed in numerous European countries and has been working closely and trustfully with local supervisory authorities for years. This makes Bitpanda one of the safest and most strictly regulated trading platforms in the industry. In addition to the office in Vienna, Bitpanda has offices in Amsterdam, Barcelona, Berlin and Bucharest. Find out more at bitpanda.com
